Have you ever wondered why diamonds adorn engagement rings? In this article, we will try to figure out this issue and also present to your attention the Rare Carat brand, which can help you compare and choose diamonds and wedding rings.
The first known diamond engagement ring was given to Mary of Burgundy by Emperor Maximilian of Austria in 1477. But the diamond boom happened much later on another continent – in America.
At the end of the 19th century, there was already a noticeable relaxation of control over young people, in particular, the choice of a soulmate. But the contractual nature of marriage persisted. Traditionally, a man promises fidelity and financial support, and his wife – to be his support. The diamond ring represented the perfect balance of love and financial arrangement.
To this day, the De Beers corporation remains the monopoly on diamonds. And she started an advertising campaign to popularize wedding rings a hundred years ago. And the execution was entrusted to the advertising agency Ayer & Son. It was they who devotedly worked to create a social tradition of a diamond engagement ring.
Magazines, television, the press and public opinion picked up on the idea. Cinema insisted on this. A marriage proposal could take place in a restaurant, on the seashore, during a family dinner, but never without a coveted ring.
In 1948, the world learned that diamonds are eternal. They didn’t just become family heirlooms or collectibles. They were a symbol of the very endless love that they aspired to and that they so wanted to find.
Women could not resist such romance. In addition, in 1953, the magnificent Marilyn Monroe in the circle of admiring admirers convincingly stated – “Diamonds Are a Girl’s Best Friend.” This once again fueled the public’s interest in shiny stones – everyone wanted to have such friends. And whatever their price, they are worth it.
Why Rare Carat is the best place to buy loose diamonds & natural diamonds?
Rare Carat is a search America’s #1 diamond marketplace. Rare Carat experts can help you compare diamonds and wedding rings so you can choose the perfect ring for your special occasion.
On the website, you can use AI to compare diamonds across trusted sellers. You can ask unbiased gemologists any questions or get help finding options. All gemologists do not earn commissions, and Rare Carat operates by one rule: what would we tell our best friend? Rare Carat Reviews are free, so that you can contact the experts at any time, and they will be happy to help you.
Trusted sellers that are presented on the Rare Carat website are heavily vetted and offer a free lifetime manufacturer’s warranty. Rare Carat inspects the laser inscription on every diamond before shipping ensuring you get as close to the source as possible with zero risk.
The mission of the Rare Carat is to build the leading diamond and engagement ring marketplace to empower consumers with information and tools to make intelligent decisions.